Personal Coaches offering tailored support

This project aims to support unemployed people who are furthest from the labour market to overcome barriers to move towards and into sustainable volunteering, education, training or employment in Stoke on Trent & Staffordshire

Stoke-on-Trent & Staffordshire

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Personal Coaches support for local unemployed:

Coaching: resilience; employability skills;

Problem solving, decision-making, coping strategies and health condition management; resilience; employability skills; careers guidance to develop realistic job goals; CV creation/tailoring; employer expectations.


Communication, employability skills, workplace behaviours; access to accredited training to address skills gaps including Basic Skills, ESOL; discretionary budget for certificated training/ development activity not available elsewhere to raise aspiration.

Money management

Understanding: accessing credit; Better Off Calculation re viable hours/ earnings. Universal Credit conditionality thresholds; gambling/debt advice; access to support via National Debtline, Money Advice Service & local partners


Start-Up's: Information, Advice & Guidance via Ixion’s Develop / Grow Your Enterprise training programmes

Volunteering and work placements: 

To build skills including tasters to inform career guidance and supported placements with volunteer mentors.

Personal development

Health & wellbeing 1:1/group sessions, including community sports, cycling/walking projects, substance misuse interventions.


Skills development 1:1/group workshops including peer supported Work Clubs; proactive job-matching.

Digital skills  

Sessions and workshops offered to all participants from hardest-to-help groups including NEETs, 50+ years, ethnic minority groups. 

Into-work transition: 

Action planning and three months’ practical support to promote sustainability including childcare. 


• Unemployed or economically inactive 

• Age 19 or older (or young people who are aged 16–29 and who are not in education, employment or training (NEET) and young people aged 15-18 who are NEET or at risk of becoming NEET) 

• Legally resident in the UK and able to take paid employment in EU member states 

 Priority Groups: 

• People with disabilities or long-term health conditions 

• People who are 50+ 

• People from BAME communities 

• People with low skills or qualifications 

• People who live in areas of high unemployment 

• Carers 

• Young people who are NEET (Not in Education or Employment) and Particular focus on long-term/older NEET's

• Residents of large social housing schemes 


Stoke-on-Trent: Bradeley & Chell Heath, Burslem Central, Little Chell & Stanfield, Tunstall, Abbey, Hulton & Townsend, Bentilee & Ubberley, Blurton West & Newstead, Etruria & Hanley, Baddeley, Milton & Norton, Fenton West, Mount Pleasant and Meir North 

Newcastle-under-Lyme: Chesterton, Cross Heath, Holditch, Keele, Knutton, Silverdale & Parksite, Town 

Staffordshire Moorlands: Biddulph East, Cheadle, Leek North